Lucknow Botanical Gardens is located in the heart of New Hampshire’s White Mountains on an historic estate. The folder system and website reflect the rich history and architecture of the property, and introduce the audience to the wide range of gardens and activities available to visitors.
The business card opens up to uncover a seed packet and the pocket in the folder opens to reveal the capabilities brochure. The approach to this design is much like a stroll through the gardens: many details are initially hidden from view, but are revealed and experienced upon closer inspection.
Materials include a folder with letterhead, business card, capabilities brochure; and a website.